About Us
AT A GLANCE
$3.5B
eCommerce business
50+
launched sites in Countries
20+
years of eCommerce experience team
Codem was founded in 2017 with a mission to boost eCommerce profitability by implementing and managing globally scalable B2B & B2C technology solutions. We build dedicated, hand-picked teams to drive success for our clients. With our experience running global eCommerce businesses, we get the pressure to cut costs while enhancing customer experiences—and we’re here to make it happen along with our AI-super-powered experts.
complete eCommerce focus
Our team has built a multibillion-dollar business with over $300M in strategic investment from Alibaba. We have deep expertise across all eCommerce functions — from merchandising, technology, and logistics to HR and P&L optimization — gained through leadership roles at top global brands and consulting firms such as Amazon, McKinsey, HP, and KPMG.
Our proven track record demonstrates our ability to scale operations, drive profitability, and deliver sustainable growth in highly competitive markets. We combine strategic insight with hands-on execution, leveraging data-driven decision-making to optimize every aspect of the eCommerce value chain. With a strong focus on innovation and customer experience, we continue to build and transform digital businesses for long-term success.
eCommerce experience
coverage across all functions
Technology
Logistics
Payment &
Fraud Detection
Marketing &
Merchandising
Experienced eCommerce leaders held senior positions at:
eCommerce experience
coverage across all functions
Technology
Logistics
Payment &
Fraud Detection
Marketing &
Merchandising
Experienced eCommerce leaders held senior positions at:
OUR SCALE
First AWS auto scaling eCommerce site in Asia in 2014 & first full omni-channel implementation
We have implemented sites in 15 countries.Our global presence enables us to understand diverse market needs and consumer behaviors.
OUR MISSION
Codem was started with the mission of creating globally scalable enterprise eCommerce applications for its customers. Codem is led by a group of eCommerce executives with each having over 20 years of eCommerce experience in the US, Asia Pacific and Europe. Our team has implemented more than 100 eCommerce sites globally.
With deep domain expertise and a customer-first approach, we deliver tailored digital commerce solutions that drive growth and innovation. Our proven methodologies ensure seamless integration, high performance, and future-ready platforms. At Codem, we empower businesses to achieve digital excellence across markets and industries.
OUR LOCATIONS and connect with experts
Follow us on linkedin
Codem Inc
Pooranan Balasubramanian
Marcelo Wesseler
Dr. Wolfgang Baier
OUR LOCATIONS and connect with experts
We have offices in four locations — San Francisco, Singapore, Chennai, and Tirunelveli — enabling us to collaborate closely with clients across different time zones. Our global presence ensures seamless communication, faster project delivery, and round-the-clock support.
Follow us on linkedin
Codem Inc
Pooranan Balasubramanian
Marcelo Wesseler
Dr. Wolfgang Baier
Frequently Asked Questions - FAQs
When was Codem founded and by whom?
Codem was founded in 2017 by a group of eCommerce executives, each with over 20 years of experience in the US, Asia Pacific, and Europe. The founding team includes alumni from Amazon, Instacart, McKinsey, HP, and KPMG.
What is Codem's mission?
Codem’s mission is to boost eCommerce profitability by implementing and managing globally scalable B2B and B2C technology solutions for brands across the world.
What are Codem's most notable achievements?
Codem’s leadership team has built a $3.5 billion eCommerce business, launched sites in more than 50 countries, secured investments of over $300 million from Alibaba, and analyzed over 80 eCommerce businesses and M&A deals across Asia.
How large is the Codem team?
Codem has 40+ developers across the globe with project centers in the US and development centers in Singapore and India, enabling cost-effective, scalable, 24/7 operations.
What experience does Codem's leadership have?
Codem’s senior team members each have more than 20 years of eCommerce experience across functions including merchandising, technology, logistics, HR, and P&L optimization, with backgrounds at leading brands and management consulting firms like Amazon, McKinsey, HP, and KPMG.
What countries does Codem operate in?
Codem serves enterprises across 15+ countries with offices in San Francisco (USA), Singapore, and Tirunelveli (India). Their team has launched eCommerce sites in more than 50 countries worldwide.
Codem was started with the mission of creating globally scalable enterprise eCommerce applications.
Codem is led by a group of eCommerce executives with each having over 20 years of eCommerce experience